Not So Fast: 10 Hasty Mistakes Startup Founders Make

by Mark Goulston AS SEEN AT FAST COMPANY

“Be quick, but don’t hurry” is one of famed UCLA Coach John Wooden’s most famous quotes. By that, he meant learn to do the right things, but then do them quickly.

Too often founders make decisions before determining whether they are the right thing to do. These decisions often create chaos in their companies where people are having to jump from the last “great idea” to yet another unproven and about to be poorly executed one. When investors on the outside burned by the “dotcom” bubble of the late 1990s or the 2008 economic collapse get a whiff of this brilliant, but manic and highly unproductive activity, they smile politely (and often not so politely) behind the founder's back and then run for the hills.

AS SEEN AT FAST COMPANY