For Real Influence, Listen Past Your Blind Spots

More than ever before, people see through the self-serving tactics and techniques that others use to persuade them. They don't like being pushed, played or nudged to comply, and they resist and resent agenda-driven influencers.

The alternative is to use real influence to inspire buy-in and commitment. To learn how the best-of-the-best do it, we conducted over 100 extensive interviews with highly respected influencers from all walks of life for our recent book.

We found that great influencers follow a pattern of four steps that we can use too. An earlier post covered Step 1: Go for great outcomes. Later we'll cover Step 3: Engage them in "their there;" and Step 4: When you've done enough... do more.

Here we cover Step 2: Listen past your blind spots.