Enjoy this fabulous example of Heartfelt Leadership and a WOW Factor Workplace in action


Brigadier General Steve RitchieIn this video, Brigadier General Steve Ritchie tells an amazing story of the rescue of Roger Locher, an Air Force pilot who was shot down over North Vietnam in 1972 and managed to evade capture for 22 days before finally making contact with other Air Force pilots.
Not only does this story share a wonderful message about business, communication, and teamwork, it provides a real life example of virtually every key point made in our book The WOW Factor Workplace: How to Create a Best Place to Work Culture, including:
- Take Their Breath Away
- Envision WOW together
- Mentor in the Moment
- High Expectations
- No Excuses
- It Takes Courage, and
- The Time for WOW is Now
Listen for these points as Brigadier General Ritchie tells this story.
Brig. Gen. Ritchie was the only U.S. Air Force Pilot Ace of the Vietnam War. He shot down two MIGs in one encounter and flew 339 combat missions totaling more than 800 flying hours. Ritchie was also one of the most highly decorated pilots of the war, having received the Air Force Cross, four Silver Stars, 10 Distinguished Flying Crosses and 25 Air Medals.
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