Creating Esprit de Corps for the Cause


By Deb Boelkes
If you’ve ever been a volunteer, or led a group of volunteers, you know first-hand that everyone has multiple priorities vying for their time, energy, and enthusiasm. Inspiring anyone to prioritize your volunteer group’s efforts in the overall scheme of their lives can be challenging.
Like herding cats, recruiting and optimizing volunteer endeavors can be the ultimate test of a leader’s ability. So, how can you keep a team of volunteers motivated, engaged, focused, and dedicated to working in synergistic unity when you can’t pay them to do so?
Let’s get right to the bottom line: Heartfelt leadership is what the most effective leaders rely upon to succeed, regardless of whether they can offer monetary incentives or not. Heartfelt leaders know that what binds teams together is passion for the cause, assignments that play to each individual team member’s strengths and involve tasks they love to perform and find energizing, and having a leader who genuinely cares about helping everyone succeed in support of the mission.
In my August post, we talked about the keys to employee engagement. These same things apply equally well to volunteer engagement. Britt Berrett, now the former president of the award-winning “Best Place to Work,” Texas Health Presbyterian Hospital in Dallas, shared his belief